mardi 28 octobre 2008

Eau en bouteille : 5ème année de baisse consécutive des ventes

2008 s'annonce aussi mauvais que 2007 pour les eaux plates en bouteille de Danone (Évian, Volvic, Taillefine), Nestlé (Vittel, Contrex, Aquarel) et du groupe Alma (Cristaline, Courmayeur).

« La baisse des ventes en volume devrait s'établir à 6,5 % à la fin de l'année, comme en 2007 », estime Michaël Aïdan, le vice-président marketing de Danone Eaux France.

Comme le remarque Le Figaro, début juin, ces groupes comptaient encore sur juillet et août (les mois les plus importants pour leurs ventes) pour se refaire. « L'été 2007 a été si déplorable que nous serons sans problème en progression sur l'année 2008 », assurait alors un dirigeant, qui espérait mettre fin à quatre années de baisse du marché.

La météo maussade a certes contribué à ce nouvel affaissement des ventes. Mais celui-ci s'explique également par la baisse du pouvoir d'achat, et par la prise de conscience de plus en plus vive de l'impact écologique du marché de l'eau en bouteille.

Les minéraliers se mobilisent pour tenter de redresser le marché. Leur chambre syndicale vient d'investir 3,5 millions d'euros pour une campagne de publicité destinée à expliquer les spécificités de l'eau minérale, dont la teneur en minéraux est stable et garantie par l'Académie de médecine, contrairement à l'eau du robinet. Mais faute d'une étude démontrant une réelle valeur ajoutée pour la santé des consommateurs, force est de constater que cet argument sonne un peu creux.


20 commentaires:

Anonyme a dit…

Μake ѕure уоur аb belts have а vаrіous toning ρlаn.


Visit my web-sitе; site oficial

Anonyme a dit…

The mаjoг query in yоur thoughts аt thiѕ time must be doeѕ trilastin
opеrate?

Feеl free to suгf to my ωeb blog - http://pezza.x10.mx/jcow/blogs/viewstory/595
my webpage: www.polsync.com

Anonyme a dit…

Although gіrlѕ аre the ones most oftеn affected by ѕtrеtch marks, men aгe afflicteԁ with thеm tοо.


Feеl fгee to visіt my wеbрagе ::
trilastin

Anonyme a dit…

Although giгlѕ aгe the ones most oftеn affected bу stretch
marks, men аre afflicted with thеm too.


Visit my wеbsite trilastin
Also see my web page > [1

Anonyme a dit…

Whу uѕеrѕ stіll make use оf tο гeаd neωs pаpeгs ωhen in this technоlοgiсаl glοbе
eѵerything іs exiѕtіng οn web?



Мy hοmеpаge blu cigs review

Anonyme a dit…

Boԁy buіldіng, pregnancy or weight loss might bе the purpoѕе for ѕtrеtch markѕ.


mу web sitе - more information

Anonyme a dit…

Εvery particiρant obѕerѵеԁ benefits all
through the asseѕѕment.

Visit my ѕite Bandcamp.Es
my web site: Http://Www.Gogauls.Com

Anonyme a dit…

The belt could be woгn wherever so you can get а excellent funсtion out taking a cat nap or washing home.


My sitе - flex belt

Anonyme a dit…

I came across this blog through http://infos-eau.
blogspot.com/ and if I can I want to suggest to you some interesting things
or ideas. Maybe you can write your next articles pointing to these ideas.

I want to read more stuff related to what you're talking about.

Feel free to visit my weblog: where to market my gold,

Anonyme a dit…

If you wish for to take much from this article then you have
to apply such strategies to your won website.

my web-site: community.wholeliving.com

Anonyme a dit…

At last, after looking through http://infos-eau.

blogspot.com/ for quite some time, I got a site from where I was able to actually get beneficial answers
regarding the studies and the knowledge that
I want. There need to be more things like this on Dotclear

Here is my blog post http://www.carlosverona.es/index.php/es/sobre-mi/libro-de-Visitas

Anonyme a dit…

I came across this blog on http://infos-eau.blogspot.com/ and if I may I want to point out to
you some worthwhile things or ideas. Maybe you could write
your next articles referring to these ideas.
I would like to read more stuff regarding what you're talking about.

Also visit my homepage ... Bataan

Anonyme a dit…

I found your blog on http://infos-eau.blogspot.

com/ and I'm so grateful I have. I feel as though you're reading my mind right now.
You appear to to know so much about this, as if you published
the book on it or something like that. While I think some extra media like some pics or a couple of videos, this will be a fantastic resource.
I will undoubtedly come back.

Feel free to surf to my blog post: www.Campusjoints.com

Anonyme a dit…

I encountered this blog through http://infos-eau.

blogspot.com/ and if I may I'd like to suggest to you some helpful things or ideas. Maybe you could write your next articles referring to these ideas. I'm keen
to read more things about what you're talking about.

My weblog: http://It-alt.linuxfan.it

Anonyme a dit…

Incredible details right here. I'm Eugenio from Marseille, France and I was so thankful to have seen this blog. In fact, I'd really like to get
in touch with you. Perhaps we could exchange emails?

my website ... bastón de mando

Anonyme a dit…

I am not certain where you're getting your info, however good topic. I needs to spend a while learning more or figuring out more. Thank you for fantastic information I used to be on the lookout for this info for my mission.

Visit my page - passieren

Anonyme a dit…

Hey I am so excited I found your site, I really found you by accident, while I
was researching on Digg for something else, Regardless I am here now and would just like
to say thanks a lot for a remarkable post and a all round exciting blog (I also love the theme/design), I don't have time to look over it all at the minute but I have saved it and also added your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent work.

Look at my weblog ... organic bug spray

Anonyme a dit…

Came upon your blog thru http://infos-eau.blogspot.com/.
How did you get displayed on http://infos-eau.
blogspot.com/? I've been working on it for some time but they still won't accept me.
Cheers

Feel free to visit my web-site orphelin

Anonyme a dit…

I live in Fulham, Australia and my job actually deals with
this matter. Zeal for what you believe and in putting it
into words is a true gift. Your enlightening article contains the optimal combo of enthusiasm and well-written, interesting content that I’ve grown to love and admire.


Here is my page - http://mail.uhp.org

Anonyme a dit…

Upon looking at a number of the blog articles on your website (for almost 3),
hours I genuinely like your way of blogging. I saved it as a favorite it into my bookmarks
list and will be checking back in the near future. Check out my own personal
blog if you get the chance and give me feedback..

my webpage ... baynews9

Annuaire RSS Fluxenet